Prave Intelligent Relationship Management (IRM) a term we defined based upon our 20+ years of experience, describes a set of processes with application support to maximize your business results by managing your relationships in a more intelligent way.
Studies show that small- and medium sized enterprises (SME) can significantly Improve their business results if they were in control of their relationships and processes.
After designing and implementing, Enterprise Resource Planning (ERP) software like SAP and Oracle Applications, and Customer Relationship Management (CRM) software like Siebel with large multinational companies we have learned how to optimize processes but more important also learned that you can make things to complex.